Five perfect product partners for books
How do you make a gift more thoughtful? Add a book. If you are targeting the gift market, books do a great job at guiding your customers towards personal gift choices, especially when curated with other items.
Whether you are looking to curate inspirational gift bundles or are considering adding books to your product ranges for the first time, here are some suggestions that might just spark the beginning of a beautiful relationship.
1. The scented candle
Candles are having a moment this year and are becoming increasingly luxurious and intricately crafted. They are popular as part of the wellness trend, and increasingly being recommended by interior designers to introduce a sense of luxury into the home. Books on those themes will work well with candles. But we also love how our customer Lower Lodge Candles has used Stella Andromeda’s astrology books to create birthday gift bundles.
2. The kitchen gadget
If you sell kitchenware, adding some stunning food and drink titles makes perfect sense to tempt the foodies to pick up something inspirational along with the pots and pans. For example, Papyrus in Glasgow has a fantastic range of recipe books in their basement cook shop. A selection that would inspire even the most kitchen-phobic to start cooking.
3. The bottle of something
Grabbing a bottle of a loved-one’s go-to tipple is a safe bet for Christmases or birthdays. And the drinks market has really raised its game in the last decade offering an abundance of artisan gins, trendy rums, craft beers and more. But as palates have grown more discerning, the choice of books for home cocktail makers, whisky tasters, or wannabe sommeliers has expanded. Our drinks collection offers up lots of inspiring books for gift buyers who want to make their present more special. It's great to see Scottish gin distillery House of Boe pairing books with their beautiful bottles.
4. The houseplant
The humble houseplant has had something of a renaissance becoming the ultimate millennial home accessory. While plants look fab on an Instagram shelfie, they don’t always come with a detailed manual on how to care for them. And let’s face it, not everyone’s blessed with green fingers. But books can come to the rescue. Our Botanical Style Collection offers lots of brilliant books for plant parents at all levels of experience. We love how Edinburgh-based plant and lifestyle shop Holly Grows has incorporated books into their product range.
5. The vinyl album
Music and books work in perfect harmony. While most people stream their music online, there still exists a dedicated community of music fans who will go out shopping specifically for vinyl, and whose interests often extend to wider cultural pursuits. Contemporary fiction, classics, musician memoirs and books that celebrate music, fashion and subcultures can fit comfortably into a product range that sells vinyl. And how could someone resist picking up a beautiful new edition of a favourite classic novel, alongside a special piece of vinyl to create a meaningful gift?
Interested in selling books?
At Bookspeed we help retailers of all types and sizes sell books that their customers will love. We will take care of selecting, sourcing and delivering your book ranges, carefully curated by our expert team in partnership with you.
