Five types of tourist you’ll encounter this summer
Holiday season is around the corner and with it comes an opportunity to attract new customers to your retail offering.
We’ve rounded up a few of the visitors you might expect to see this summer, plus suggestions for the books they might be looking for.
How many of these customers are familiar to you?
1. The stressed-out family
The cherished family holiday should be an opportunity to recharge, reset and make memories. Sometimes, the reality doesn’t always live up to the fantasy. Keeping different age groups entertained can be a challenge, and long journeys can take their toll on children and parents.
What you can do
Make sure your shelves are stocked with activity books to help fraught parents looking for affordable solutions for restless mini travellers. Family games can be a lifeline for nights cooped up in hotel rooms or Air BnBs.
Bestselling books or games for family travellers
Dinosaur Snap
Bee activity book
The Extra Mile
More inspiration
Browse Activity Books for Children
2. The outdoors adventurer
Every year, travellers flock to Britain’s wild places to escape into nature. Outdoor activities, such as wild swimming, hiking, camping and climbing have soared in popularity and many people love to build their holidays around these pursuits.
What you can do
Remote places don’t always have the best wifi connectivity so books offering routes and tips for planning wild adventures will be in demand for active travellers at all skill levels.
Bestselling books for outdoor adventurers
Forager’s calendar
The Little Book for Wild Swimmers
Best bike rides Great Britain
More inspiration
More books from our Active Outdoors collection
3. The travel show-off
For some travellers, getting the perfect selfie at the world’s most iconic landmarks is the highlight of any trip. Documenting every minute of a holiday on social media has become the 21st-century’s answer to the postcard. Hunting down the most photogenic backdrops in search of the perfect image is sometimes part of the fun.
What you can do
Inspire wannabe travel influencers with the best guidebooks on discovering hidden gems or bucket-list destinations. These holidaymakers always have an eye on planning the next bragworthy adventure.
Bestselling books for travel show-offs
The Great British Bucket List
Where to go and when
You only live once
More inspiration
Browse new books in travel and outdoors.
4. The Swiftie
More people are building holidays around cultural events, and Taylor Swift’s Eras tour will be no exception. The event will see thousands flock to the four UK cities on the tour schedule as Swiftie mania sweeps the whole country.
What you can do
Wherever you’re based, there will be no escaping the Eras hype this summer, so you know what they say . . .if you can’t beat them, join them. Books are a straightforward way to visually connect to the occasion in your product displays.
Bestselling books for Swifties
Be More Taylor
Girls support girls
Little People Big Dreams: Taylor Swift
More inspiration
Browse our new Swifties collection.
5. The Cruise goer
If you’re based in a UK port town or city, you’ll be no stranger to the pros and cons of receiving large influxes of cruise visitors. These holidaymakers often travel from overseas and can have significant spending power, but it’s a misconception that they are exclusively retired people. Cruise goers increasingly represent all age groups, looking to pack in multiple destinations in a single break.
What you can do
Tempt these keen sightseers with good value products that will serve as a permanent reminder of their visit. Books that reflect the culture and history of your location will always be popular. Some of these tourists will be travelling with limited baggage so include smaller, more lightweight books in your range.
Bestselling books for cruise goers
A Pocket History of Scotland
Little Book of Irish Blessings
Jane Foster’s London
More inspiration
Browse our regional collections.
Image credits:
The Taylor Swift concert image was originally posted to Flickr by GabboT at https://www.flickr.com/photos/57638320@N00/18301485932. It was reviewed on 31 May 2015 by FlickreviewR and was confirmed to be licensed under the terms of the cc-by-sa-2.0.
