Four summer occasions for gift retail
Presents are not just for Christmas. We know that gift buying is a year-round consumer activity, and the summer season offers its own set of occasions to inspire gifts.
Are your product ranges ready for these four summer events?
Graduations
Summer is graduation season for most UK universities. University towns welcome an influx of families celebrating with their graduating loved one. Many parents or spouses choose to mark this milestone with a gift. Traditional presents, such as jewellery or champagne can be popular, but a book can be a thoughtful and personal option. Books, notebooks or journals can be a great way to acknowledge a new graduate’s educational achievements or prepare them for a new adventure ahead.
Book inspiration
I Used to Know That
Letters to my Daughter
Letters to my son
End-of-term gratitude
We all know that teachers have one of the toughest jobs out there, so it's not surprising that many parents and carers are eager to show their appreciation at the end of term. Books or notebooks are a great alternative to the chocolates and candles that education professionals are often inundated with at this time of year. Humorous titles, wellness books or notebooks and journals all make appropriate choces.
Book inspiration
Self Care
500 Beautiful Words you Should Know
Wine Not
Weddings
As wedding celebrations have grown more extravagant and inventive in recent years, new rituals and traditions are emerging. It’s increasingly popular for the bride and groom to exchange gifts with members of the wedding party in the run up to the big event. We have some lovely books in our Wedding Collection to help couples and families mark their special day.
Book inspiration
Letters to the bride
Sticker Dolly Dressing
Modern Couple’s Guide to Wedding Speeches
Exam results
Young people all over the UK anxiously await results day in August every summer. We offer lots of pretty books packed full of affirmations. These can be ideal for letting someone know how proud you are of them.
Book inspiration
You Make me Proud
Dream Big
You Did It
