STARTUP LONDON (HOXTON MINI PRESS)

Over 200,000 start-ups launch in London every year. These are the stories from 30 of the most creative of them, ranging from building robotic arms (Automata) to delivering flowers by bicycle (Petalon), and from creating shared workspaces for startups (Second Home) to making jars of award-winning peanut butter (Pip & Nut). The passionate entrepreneurs behind these businesses reveal the truths and challenges they've experienced first-hand, and share their key advice. An inspirational guide for anyone dreaming of starting up, in London or elsewhere.