E MYTH REVISITED: WHY MOST SMALL BUSINESSES DONT WORK

This revised and updated edition dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.