LONG STRIDE (JOHNNIE WALKER)

The history of Johnnie Walker is also the history of Scotch whisky. But who was John Walker? How did his business grow from the shelves of a small grocery shop in Kilmarnock to become the world's No. 1 Scotch? By doing things their own way, Johnnie Walker overturned the conventions of late Victorian and Edwardian Britain, survived two world wars and the Great Depression, to become the first truly global whisky brand, revolutionising the world of advertising along the way.