RIDE OF A LIFETIME (LEADERSHIP/ WALT DISNEY CO) (HB)

Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Morale had deteriorated, competition was intense, and technology was changing faster than at any time in the company's history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think global to turn Disney into a stronger brand in international markets. In this book, Iger shares the lessons he's learned and explores the principles that are necessary for true leadership.