CREATING A BRAND IDENTITY: A GUIDE FOR DESIGNERS (PB)

Creating a brand identity is a fascinating and complex challenge for the graphic designer and this practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Includes case studies throughout of brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.