HELVETICA: HOMAGE TO A TYPEFACE (LARS MULLER) (PB)

Helvetica is a sans-serif typeface, one of the most popular typefaces of all time. Simple and clean, and commonly seen in advertising, signage, and literature, it is an all-purpose type design that can deliver practically any message clearly and efficiently. This book presents 400 examples of Helvetica in action, selected from two diametrically opposed worlds. Superb applications by renowned designers are juxtaposed with an anonymous collection of ugly, ingenious, charming, and hair-raising samples of its use.