BRANDING THAT MEANS BUSINESS (ECONOMIST EDGE) (PB)

In a world defined by digital products and immediate gratification, how can your brand stand out? This book combines the latest business thinking with psychology, sociology, and anthropology to show that a brand can't serve a business unless it connects with people. Equipped with these human-based perspectives, you'll have the tools to create, enhance and distinguish your brand in new and impactful ways - and make it a must-have in the minds and lives of your consumers.