FASHION BUSINESS MANUAL (FASHIONARY) (HB)

The world's first visual guide for fashion business, this comprehensive manual covers branding, product development, wholesaling, retailing, setting up your business and form templates. Business information is presented in short, easy to read paragraphs and practical advice is presented in a step-by-step guide with illustrated examples. Chapters include; Branding, Product Development, Wholesaling, Marketing, Retailing, Starting your brand and finally, a Form section.