FASHION DESIGN RESEARCH (2ND ED) (PB)

Every fashion collection begins with research. But how do you start? How do you use that research? This book begins with the basics of primary and secondary research sources and shows students how and where to gather information. Chapters on colour, fabric and market research are followed by the final chapter on concept development, which shows how to gather all the information together. This revised edition includes updated images and new case studies, plus more on ethics, sustainability and research methods.