INFLUENCE: THE PSYCHOLOGY OF PERSUASION (EXPANDED ED) (PB)

In the new edition of this highly acclaimed bestseller, Robert Cialdini explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You’ll learn Cialdini’s Universal Principles of Influence – reciprocation, commitment, social proof, liking, authority, scarcity, and unity – including new research and new uses so you can become an even more skilled persuader. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.