DO PURPOSE (THE DO BOOK CO) (PB) (NEW)

The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: they have a purpose. In the world of commerce, purpose tells your story, builds your teams and defines your culture. This new edition marks 10 years in print and features a foreword by Sophie Bambuck, Chief Marketing Officer at The North Face.