WHAT IT MEANS TO BE A DESIGNER TODAY (PB)

Eye on Design is an editorial platform from AIGA that has, for the last decade, covered the ins and outs of the design industry. Organized into three parts – Reflections, Questions, and Ideas – this book covers the most pressing issues and provocations that designers face in our current world. Topics include The evolution of personal branding; Teaching design history; The cult of minimalism; The perils of hero worship; Designers' role in conspicuous consumption; The meaning of visual sustainability; and more.